Thursday, May 1, 2014

Local Craft Beer cover shoot for Madison Magazine

Madison Magazine's May cover shoot featured three local craft beers:  Ale Asylum's, Nut Brown, Vintage Brewing Co.'s, Weiss Blau and Karben4's, Fantasy Factory.

We started with one tall single beer and decided to change it up by featuring three distinctly different flavors with great color & depth. Photographing a single beer with a perfect foamy head is challenging enough but now our food stylist, Jim Rude, had to work with 3 different types of beer simultaneously. Needless to say, Jim has a few special techniques just for this purpose and after a little experimentation we had our shot.  A few fried cheese curds later and the "local craft beer explosion" cover was complete.
Food Stylist Jim Rude with another of his special inventions.

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